Through his fitness TikTok and Instagram pages which have amassed a total of over 2.5 million followers, William strives to motivate and educate fellow kings with the knowledge he has accumulated over 6 years of working out.

In 2018, William dropped out of his computer engineering university program to pursue something that he is truly passionate about. He has always been a straight-A student who excels at math and science; however, he finds that fitness and motivating others were much more fulfilling.

Although mainly a bodybuilder, he does take pride in certain aspects of powerlifting, namely the bench press. Currently, his raw bench press max is 385 pounds. His goal is to reach 405 pounds in the near future.

William currently lives in Toronto, Canada where he continues to film fitness content.